Last Saturday I followed social media guru Simon Wilson of Grape Digital around London Fashion Weekend, while he updated and took photos for FRAE yogurt company. While the job my seem fun and perfect for anyone young, it remains a very competitive industry, where professionalism is key. One only needs to look in the news most days to see that some footballer has made a silly comment on Facebook or twitter that has got them into trouble.
My angle on this is the growing presence of art in the world of social media. One only has to see that Pepsi pulled their annual $25m advertising campaign at the Superbowl to instead plug Facebook to its importance. Artists use twitter and Facebook as an alternative to the almost standard use of a blog now. sites LinkedIn also a valuable service in the expansion of businesses, and the art world can only benefit from the networking that is involved in this. Of course one can never replace seeing a work in person; however, social media allows works and themes to get out there to give people an idea and to wet the appetites.
In all it can be seen that social media is no longer the future of marketing and advertising, it is the now!