Nancy Upton has chosen to mock and humiliate the company's owners by entering some rather controversial pictures for it's new campaign. The new campaign is a competition to find the face for its new plus-size range. the photos such as the ones below are "a dig at American Apparel's current and past policy", the company is renowned for using stick thin models in headlights against a white backgrounds, rather than the rather provocative ones that Upton has entered.
It was in responce to the company's statement in 2010 “That's not our demographic.”, this infact is the title of her blog surrounding the subject. You can also follow her on twitter with @nancyupton.
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