Friday, 11 May 2012

Rebranding

I have spent a lot of time recently thinking about what art means to me, and this therefore encumbers thoughts of where I figure in this realm. LAD culture is a bizarre sub-culture that has emerged form universities around the country, many (especially them of the art world) look down at this LADiness, I however want to explore these LADdy ideas and how it might not all be as bad as it seems. On the surface there are the exploits of individuals such as Man vs Booze which draw media attention; however, there is another side that creeps underneath the resistance to the growth of the metro sexual male figure, and that is some strangely configured notions behind that of a traditional Gentleman. LAD "banter" feeds on website such as TrueLad.com show that there is huge support for quotes such as "just took my lady out for dinner. knowshowtotreataLADyLAD" gaining likes just as one can on Facebook. 

So for me as an art student in London and not quite fitting into the artsy crowd, yet, and seeing around what perhaps started ironically the growth and taking over of LAD culture at university, I want to see how some of these so called LADdy actions can be in some ways a veil for something less gaudy and destructive as initially thought, and perhaps promote something more interesting in terms of a youth sub-movement. This sub movement isn't trying to subvert or destroy the establishment, or strike up some binary against progressive attitudes to the world around us, its perhaps just saying "hey wait, I can adapt to these changes, but perhaps I don't want to be so dignified in the way i do it". 
The progression of this blog is to carry on with the talk around contemporary art, but also perhaps unlock some of the snobery in the art world, perhaps one day Lads and Hoxtonities wont be so different. With this in mind i want to carry on the work that am/have already done, but from now on I want to do it with the LAD in mind. 

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